Wikinomics: How Mass Collaboration Changes Everything
Author: Don Tapscott
In just the last few years, traditional collaborationin a meeting room, a conference call, even a convention centerhas been superseded by collaborations on an astronomical scale.
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaboratorsto form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
What People Are Saying
Tom Peters
I am very willing to proclaim that Wikinomics is undoubtedly the best picture so far of the new world of enterprise, collaboration, innovation, and value creation. This is a breathtaking piece of work.
Warren Bennis
Not only a superb book, but an essential one for anyone who wants to understand the major forces that will revolutionize the way organizations perform and the way they are led. (Warren Bennis, Professor of Management, Univ. of Southern California)
Eric Schmidt
Wikinomics heralds the biggest change in collaboration to date. Thanks to the Internet, masses of people outside the boundaries of traditional hierarchies can innovate to produce content, goods and services. In order to understand the opportunities this presents for companies, read this book. (Eric Schmidt, CEO Google)
Ross Mayfield
I love this book. Mass collaboration is most disruptive development in business in a long time. Consider Wikinomics your survival kit. (Ross Mayfield, CEO, Socialtext)
Gordon Nixon
Wikinomics will help you understand the changes, why they should be good news for businesses, and how to win in this new world. (Gordon Nixon, CEO, Royal Bank of Canada)
A.G. Lafley
No company today, no matter how large or how global, can innovate fast enough or big enough by itself. Wikinomics reveals the next historic step - the art and science of mass collaboration where companies open up to the world. It is an important book. (A. G. Lafley, CEO, Procter & Gamble)
Eric Schmidt, CEO Google
Wikinomics heralds the biggest change in collaboration to date. Thanks to the Internet, masses of people outside the boundaries of traditional hierarchies can innovate to produce content, goods and services. In order to understand the opportunities this presents for companies, read this book.
Warren Bennis, distinguished professor of Management, University of Southern California and author, On Becoming a Leader
Not only a superb book, but an essential one for anyone who wants to understand the major forces that will revolutionize the way organizations perform and the way they are led.
Brian Fetherstonhaugh, chairman and CEO, OgilvyOne Worldwide
Wikinomics illuminates the truth we are seeing in markets around the globe: the more you share, the more you win. Wikinomics sheds light on the many faces of business collaboration and presents a powerful new strategy for business leaders in a world where customers, employees, and low-cost producers are seizing control.
Tony Scott, senior vice president and chief information officer, The Walt Disney Company
A MapQuest-like guide to the emerging business-to-consumer relationship. This book should be invaluable to any managerhelping us chart our way in an increasingly digital world.
Noel Tichy, professor, University of Michigan and author of Cycle of Leadership
Knowledge creation happens in social networks where people learn and teach each other. Wikinomics shows where this phenomenon is headed when turbo charged to engage the ideas and energy of customers, suppliers, and producers in mass collaboration. It's a must read for those who want a map of where the world is headed.
Klaus Schwab, founder and executive chairman, World Economic Forum
A deeply profound and hopeful book. Wikinomics provides compelling evidence that the emerging creative commons can be a boon, not a threat to business. Every CEO should read this book and heed its wise counsel if they want to succeed in emerging global economy.
John Chambers, president and CEO Cisco Systems
Wikinomics captures and explains the essential nature of the next generation of the Internethow collaboration and communication technologies are democratizing the creation of value. An insightful and engaging book.
New interesting book: Encore Effect or Free to Choose
Gung Ho!
Author: Ken Blanchard
Ken Blanchard and Sheldon Bowles, co-authors of the New York Times business bestseller Raving Fans, are back with Gung Ho! Here is an invaluable management tool that outlines foolproof ways to increase productivity by fostering excellent morale in the workplace. It is a must-read for everyone who wants to stay on top in today's ultra-competitive business world.
Raving Fans taught managers how to turn customers into full-fledged fans. Now, Gung Ho! brings the same magic to employees. Through the inspirational story of business leaders Peggy Sinclair and Andy Longclaw, Blanchard and Bowles reveal the secret of Gung Ho--a revolutionary technique to boost enthusiasm and performance and usher in astonishing results for any organization. The three principles of Gung Ho are:
- The Spirit of the Squirrel
- The Way of the Beaver
- The Gift of the Goose
These three cornerstones of Gung Ho are surprisingly simple and yet amazingly powerful. Whether your organization consists of one or is listed in the Fortune 500, this book ensures Gung Ho employees committed to success.
Gung Ho! also includes a clear game plan with a step-by-step outline for instituting these groundbreaking ideas. Destined to become a classic, Gung Ho! is a rare and wonderful business book that is packed with invaluable information as well as a compelling, page-turning story.
Management legend Ken Blanchard and master entrepreneur Sheldon Bowles are back with
Gung Ho!, revealing a surefire way to boost employee enthusiasm, productivity, and performance and usher in astonishing results for anyorganization.
Raving Fans brilliantly schooled managers on how to turn customers into raving fans. Gung Ho! now brings the same magic to employees. Here is the story of how two managers saved a failing company and turned in record profits with record productivity. The three core ideas of Gung Ho! are surprisingly simple: worthwhile work guided by goals and values; putting workers in control of their production; and cheering one another on. Their principles are so powerful that business leaders, reviewing the manuscript for Ken and Sheldon, have written to say, "Sorry. Ignored instructions. Have photocopied for everyone. I promise to buy books, but can't wait. We need now!" Like Raving Fans, Gung Ho! delivers.
Harvey Mackay
"Gung Ho! will become the preeminent book in energizing and empowering people as The One Minute Manager® has become for management and Raving Fans for customer service.
Tom Peters
Ken Blanchard and Sheldon Bowles strike again. You need and business needs Gung Ho! This book will revolutionize any organization which adopts it, and those that don't won't survive. It's that simple.
Anthony Robbins
"Gung Ho! will make a difference in your life, and in the lives of all of those you have theprivilege to touch.
Stephen R. Covey
"Gung Ho! shows in three easy steps how to release the energy and enthusiasm of your whole team and focus it on success. A great book.
Phil Fontaine
Aboriginal North Americans are running banks and hospitals, designing computers and teaching in universities. They own and operate thousands upon thousands of successful businesses. It's nice to have the business-book world finally catch up to reality and give us Andy Longclaw, a man who saved 1, 500 jobs and may well save yours.
Sally Gore
I predict that like Raving Fans and The One Minute Manager®, Gung Ho! will become an invaluable tool in our team's pursuit of excellence. It conveys meaningful lessons about motivation, inspiration, and goal-setting that any organization can put to immediate use.
Publishers Weekly
Blanchard and Bowles lay out a three-step strategy for motivating employees: make sure they know why their work is important; give them control of how they do their jobs; provide encouragement. The authors related their story through the voice of a female plant manager who is said to have learned these truths from a Native American manager who had been told them by his grandfather.
The book reads like a fable, e.g., the first step is presented as 'The Spirit of the Squirrel.' The construct wears thin. Worse, the authors offer no specifics about how employees should work together (gung ho in Chinese), and what exactly management should do all day, except make sure all three steps recommended here are followed.
If in fact employees really are a company's most important asset, as managers everywhere seem fond of noting, one might wonder why such a three-step plan is needed at all.
Library Journal
In these days where the computer reigns supreme and management thought is presented in complicated models, there is something refreshing about management principles taught by allegory. Blanchard (The One Minute Manager), along with co-author Bowles (Raving Fans) recounts an organizational turnaround based on three Native American lessons. The problem inherent in the principles in this work, or any change program from weight-loss diets on up, is that there needs to be constant focus; success, if it is not continually renewed, is dissipated over time. Although new, this work makes a good preface and companion to Eliyahu Goldratt and Jeff Cox's The Goal -- Steven Silkunas, Southeastern Pennsylvania Transit Authority, Philadelphia
Library Journal
In these days where the computer reigns supreme and management thought is presented in complicated models, there is something refreshing about management principles taught by allegory. Blanchard (The One Minute Manager), along with co-author Bowles (Raving Fans) recounts an organizational turnaround based on three Native American lessons. The problem inherent in the principles in this work, or any change program from weight-loss diets on up, is that there needs to be constant focus; success, if it is not continually renewed, is dissipated over time. Although new, this work makes a good preface and companion to Eliyahu Goldratt and Jeff Cox's The Goal -- Steven Silkunas, Southeastern Pennsylvania Transit Authority, Philadelphia
Internet Book Watch
Inspirational, instructiveThis is a delightful fast-moving story with a lesson. The setting is a factory that is in serious trouble, under threat of closure,
because of narrow-minded executives and employees who simply aren't motivated to accomplish the job that must be done.
Our heroes are the new plant manager, a woman, and a wise Native American who heads one of the departments-the high-producing department-in the factory.
Drawing on the wisdom passed along by his grandfather, the department head (who also holds an MBA) guides, educates,
and inspires the new plant manager. Together they turn the situation from hopeless to exemplary and award-winning. The philosophies shared in this volume are powerful and apply to many circumstances, not just manufacturing.
This small book is deceiving in its size. There's plenty of white space on the pages. At first, the reader may get the impression that the design of the page layout is unusual and was probably done to bulk-up the book. Gradually, the wide margins seem to make the book easier to read, a page-turner. There really aren't any chapters, though there are some natural breaks in the flow of the story to give you stopping points. Be warned: you won't want to stop. You'll want to stick with this book to the last page . . . then give it to someone else to read.